Tag Archives: pap test marketing

Woman Fights Back Against Pap Test Marketing Tactics

This gallery contains 2 photos.

The National Health Service (NHS), a publicly funded healthcare group, utilized marketing techniques designed to tug on women’s heartstrings and instill fear in an effort to increase cervical cancer screening in the United Kingdom.  The NHS used carefully crafted appeals … Continue reading

Gallery | Tagged , , , , , | 81 Comments